5-Email Sequence After Sending a Proposal

Hi [First Name],

Attached is the proposal we discussed. The short version:

• Scope: [one-line scope]
• Timeline: [start] to [end]
• Investment: [price]

Everything in it comes from our conversations, but nothing is set in stone — if a piece doesn't fit, we adjust it.

I'll check in later this week; meanwhile, questions welcome any time.

Best, [Your Name]

Hi [First Name],

Now that the proposal's had a few days to breathe — anything need a closer look?

The two sections people usually want to talk through are [section 1] and [section 2]. Fifteen minutes on a call covers either.

If it's circulating internally, I can send a forwardable one-page summary too.

Best, [Your Name]

Hi [First Name],

When a proposal goes quiet, it's usually the number. So, proactively:

[Price] against [problem]'s actual cost — [concrete comparison, e.g., "two dropped deals a month at your average deal size"] — pays back in [timeframe]. And if the total is the obstacle rather than the value, a smaller starting scope ([option]) gets us moving without the full commitment.

Is either of those the conversation we should have?

Best, [Your Name]

Hi [First Name],

Checking where the proposal sits. My honest interest: the [start date] we scoped assumes a decision by [date] — after that I need to re-plan the calendar.

If you're close, say the word and I'll hold the slot. If it's drifted to next [quarter/month], that's fine too — I'd just rather plan around reality.

Best, [Your Name]

Hi [First Name],

No response over three weeks usually answers the question, so I'll close this out and release the [start date] slot.

The proposal stays valid for [validity period] — if things change, one email restarts it.

Thanks for the consideration, and good luck with [their project].

Best, [Your Name]