Response to 'We Chose a Competitor'

The graceful loss email. Congratulates the decision, asks one learning question, and positions you as the obvious second call if the chosen vendor stumbles — which happens more often than anyone admits.

Subject

Congrats on the decision

Body

Hi [First Name],

Thanks for letting me know — genuinely. Most people just go quiet, and the courtesy is noted.

[Competitor] is a solid choice, and I hope the rollout goes smoothly. One question, if you're willing: what tipped the decision? It helps me more than any win would.

And an open offer with no expiry: implementations don't always go to plan. If in six months anything's not working the way it was pitched, I'm one email away — and I'll remember the context.

Good luck with it.

Best, [Your Name]

Lost deals deserve follow-up too. FollowClose lets you schedule a no-pressure check-in months out, with the full history attached.

Handle objections from the transcript →

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